INEOS Automotive

A digital vehicle experience of a new kind. The multi-channel customer journey with record breaking numbers.

We’ve deployed an advanced 3D vehicle configurator for INEOS Automotive, transforming their complete online and offline customer journey. This interactive platform empowers customers to personalize their Grenadier 4×4, selecting from various models and features, and visualizing their bespoke off-road vehicle in real-time, high-resolution environments. The solution leverages an immersive experience platform, utilising Unreal Engine for dynamic rendering and Microsoft Azure for efficient product visualisation. This “Image-on-Demand” service delivers realistic visuals without pre-rendering, directly linked to INEOS’s SAP data. The configurator’s launch resulted in record-breaking website traffic and vehicle reservations, showcasing its impact. This highlights our expertise in driving digital transformation within the automotive industry, online, offline – multichannel.

JAGUAR LANDROVER

From the UK to the US, and across the world, JLRs unique CRM supports OEM, Importer, Dealer and online processes worldwide.

Global CRM for Marketing, Sales and AFTERSALES
Navigating a complex, global landscape, we addressed the challenge of unifying customer management processes for an international OEM. The situation demanded agility, with a dynamic environment requiring constant process adjustments, extensive integration with diverse external vendors, and varying market-specific requirements. A multinational project team, incorporating significant offshore development, further underscored the complexity. Leveraging our expertise in standardized global end-to-end business processes, coupled with our deep knowledge of SAP CRM technology and integration, we implemented a robust solution. Our approach encompassed a structured rollout methodology for a global CRM business model template, meticulous process design and optimization, and specialized expertise in emerging areas such as Connected Car, Fleet Management, and Aftersales Marketing, with a strong focus on data quality and dealer connectivity. The result was the successful introduction of unified global CRM processes, providing a comprehensive 360-degree view of prospects, customers, and vehicles throughout their lifecycle. We achieved optimized interaction between the OEM, National Sales Companies (NSCs), and the dealer network, while establishing a foundation for continuous business process development.

VW Commercial Vehicles – Connect Fleet

Connected Van, Connect Fleet and now Connect Pro. VWN grew with the data from bluetooth to a fully connected car.

“Connect Pro” provides comprehensive solutions to the complex challenges of modern fleet management. We address the issues of heterogeneous customer needs, volatile requirements, and complex vehicle architectures through a holistic approach. This includes end-to-end digital business model development, cross-departmental collaboration, and customer-centric feature design based on thorough needs analysis.

Our solution delivers significant benefits, including a comprehensive B2X platform with features like a driver’s logbook and fleet data interface, holistic processes for digital business model conception, and the fundamentals for strategic product alignment. “We Connect Fleet” empowers commercial customers to optimize operations, enhance efficiency, and drive growth through effective fleet management.